It started with a simple realisation: people don’t need to own most of the things in their home.

From wallpaper strippers to camping kit, much of it is used once or twice — then shoved into cupboards or storage, never to be seen again. As with Spotify or Lime, owning doesn’t always make sense. WhyBuy was created as a better alternative to unnecessary ownership.

We kept seeing friends and neighbours struggle with the same thing: buying cheap gadgets for one-off needs, borrowing mismatched equipment, or giving up and doing without. Renting from traditional companies felt clunky and impersonal. Peer-to-peer platforms? Risky and inconsistent, with the faff of travel on top.

So we built something new: a way to rent premium, well-maintained products quickly, easily, and affordably — with delivery and collection that works around your schedule.

WhyBuy exists to save you:
-Money: access high-quality products for a fraction of the cost
-Time: skip the search, shopping, and storage
-Space: reclaim your home from stuff you barely use

Whether you're renting a GoPro for your next trip, a roof box for a weekend getaway, or a carpet cleaner for the annual deep clean, WhyBuy gives you premium products without the price tag of ownership.

Need tools for a DIY job? Skip the hardware store chaos. Our tool hire range includes everything from circular saws and paint sprayers to stud finders and electric screwdrivers — all delivered, all ready to use.

This isn’t about replacing ownership. It’s about making occasional use effortless — and smarter.
No deposits. No pickup runs. No guessing whether that adapter fits. Just simple, smart access to the things you need.

Join thousands of Londoners who are saying no to clutter and yes to convenience.

Read more about WhyBuy’s mission and how renting with WhyBuy works here