Jamie is the entrepreneurial force behind WhyBuy. Previously the founder and CEO of Made Television, he scaled the business into the UK’s largest group of City TV stations before its acquisition in 2018. With a sharp eye for scaling businesses and a passion for innovative consumer solutions, Jamie leads WhyBuy with the same energy and ambition. He was an EY Entrepreneur of the Year finalist for Yorkshire in 2017. Fun fact: Jamie once ran a live TV show from a shopping centre with only a minute’s notice — and still made it to the pub on time.

With a background in scaling platforms covering everything from taxis to catsitters, as well as a working with telco and tech companies on every continent (apart from Antarctica), Phil now drives commercial development and strategic partnerships at WhyBuy, helping to find new ways to spread the word about WhyBuy Fun fact: Phil launched the first ever legal MP3 mobile download service in the UK in 2004 - the tracks were £1, but the data cost far more back then.

Denis brings over two decades of operational expertise to WhyBuy, with leadership experience across DHL, Hermes, Yodel, and Moss Bros. He’s a logistics master with qualifications in PRINCE2, Agile, and Supply Chain Management, known for building systems that scale efficiently and seamlessly. At WhyBuy, Denis ensures that the engine of delivery, inventory and service keeps running like clockwork.
Fun fact: Denis once personally routed 200 deliveries on Christmas Eve — and still got home before the turkey was cold.