You may have spotted something new on your travels. Our new WhyBuy poster ads have landed on the Underground.

It’s part of our mission to make sure households across London know our core offer:
Need it? Rent it. We deliver it.

Stressing our wide range of home, garden and event items for rent, the adverts reinforce what we believe: you shouldn’t have to buy a carpet cleaner just to use it once. Or store a gazebo for 362 days a year. From party gear to power tools, we’ve made renting smarter, easier, and better - all with just a few taps.

Why the Tube?

We want to raise awareness of the benefits of WhyBuy across the city - especially in areas where people are ready to de-clutter, save more, and live more flexibly.

By showing up on the Tube, we’re highlighting there's a reliable and convenient alternative to buying things you use infrequently. No peer-to-peer hassle. No generic hire shop queues and deposits. 

Just clean, professionally maintained, high-quality items when you need them - delivered by a brand built for today’s Londoners.

More to Come

This is just the beginning. In 2026, expect to see more campaigns and hear more reasons to live better by renting what you need from WhyBuy - whether you're throwing a party, fixing up your home, or planning a last-minute trip.

So next time you spot us on the Underground, tag a pic of you with the ad on Instagram at @whybuyuk and we'll have a little surprise for you!